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Erfolgsfaktoren Von Pop-Up Stores

Name: Erfolgsfaktoren Von Pop-Up Stores
Brand: Springer Gabler
SKU: 09227128
Price: 55.57 EUR
Availability: InStock
Author: Olga Louisa Kastner
ISBN: 9783658089443

Fallstudiengestutzte Evaluation Am Beispiel Der Bekleidungsindustrie

Olga Louisa Kastner

Língua

Alemão

Livro Capa mole

Código Libristo: 09227128

Editoras Springer Gabler, março 2015

Olga Louisa Kastner leitet aus der Pop-up-Retail-Literatur und empirischen Studien aus verwandten Fo... Descrição completa

Código Libristo: 09227128

135 b

55.57 €

Armazenamento externo Envio em 5-8 dias

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Olga Louisa Kastner leitet aus der Pop-up-Retail-Literatur und empirischen Studien aus verwandten Forschungsbereichen Erfolgsfaktoren von Pop-up Stores ab, zeigt Erfolgsdimensionen auf und entwickelt ein hierarchisches Erfolgsfaktorenmodell. Die Konsistenz des Modells überprüft sie mithilfe von zwei Fallstudien aus der internationalen Bekleidungsindustrie explorativ. Diese Vorgehensweise belegt die Eignung des Modells hinsichtlich seiner praktischen Anwendung und demonstriert sein technologisches Potenzial, indem es Markenverantwortlichen konkrete Handlungsempfehlungen in der strategischen Planung, operativen Ausführung und nachgelagerten Erfolgsauswertung liefert.