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Electronic Markets
Inglês
141 b
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The growth of the internet has created huge opportunities for organizations to tap into the new electronic markets and develop innovative and improved business relationships. This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets. It is relevant for researchers as a research source and academics and teachers who require a book that covers the main areas of electronic markets. The contents also provide practitioners with insights and theories with which to develop their own organizations.
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