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Driving Consumer Engagement in Social Media

Name: Driving Consumer Engagement in Social Media
Brand: Taylor & Francis Ltd
SKU: 33061410
Price: 241.94 EUR
Availability: InStock
Author: Bianchi
ISBN: 9780367613105

Bianchi

Anna (University of Warsaw

Poland)

Língua

Inglês

Livro Livro de capa dura

Código Libristo: 33061410

Editoras Taylor & Francis Ltd, dezembro 2020

Summarizing the extant research on marketing communications, social media and word of mouth, this bo... Descrição completa

Código Libristo: 33061410

591 b

241.94 €

Armazenamento externo Envio em 10-16 dias

Até 30 dias para devoluções

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Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provides principles of effective marketing communications in social media for different brand types and in different geographic markets.