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Designing Research Questionnaires for Business and Management Students
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This book demonstrates how to develop and deliver interviewer and self-administered questionnaires in business and management research. For any student wanting to use questionnaires for their dissertation, it takes them through the whole process from different types of questionnaires to the skills needed to design them. It also covers: how to select an appropriate type of questionnaires; types of questions to include; types of response categories to use; layout of the questionnaire; estimating the cost; and documenting the decisions made for pre-testing, pilot-testing and revising questions. The Mastering Business Research Methods series provides practical guidance on using specific methods of data collection and data analysis. Expert authors, and series editors Bill Lee, Mark Saunders & Vadake K Narayan, share their extensive experience on how to get the best from each method, through clear, understandable and applied examples. Ideal for Business & Management students studying for a Master's degree, each book provides all they need to know before employing a particular research method for their dissertation.
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