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Designing Effective Web Surveys

Name: Designing Effective Web Surveys
Brand: Cambridge University Press
SKU: 02049284
Price: 217.59 EUR
Availability: InStock
Author: Mick P. Couper
ISBN: 9780521889452

Mick P. Couper

Língua

Inglês

Livro Livro de capa dura

Código Libristo: 02049284

Editoras Cambridge University Press, setembro 2008

Designing Effective Web Surveys is a practical guide to designing web surveys, based on empirical ev... Descrição completa

Código Libristo: 02049284

527 b

217.59 €

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Designing Effective Web Surveys is a practical guide to designing web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful web surveys. The author guides the researcher through the steps involved, from the basic building blocks and suggests ways to increase visual impact and interactivity. Throughout, he considers the importance of layout and design, and attention is also given to the way questions are put together. The book is intended for academic, government, and market researchers who design and conduct web surveys.