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We exhibit behaviors: working, texting, kissing, and buying M&Ms. Most of us are mostly aware of our actions and perceive most as chosen. But do you wonder why you do what you do rather than something else-how much of it you chose-and whether what you do is best for you? This book interrogates these questions, dealing with how economists model behavior: we imagine behaviors are chosen behaviors and that people behave in their best interests. Many who model behavior also want to judge it. Most such economists adopt the ethic of welfare economics: increasing the well-being of society's members is right, and decreasing it is wrong. Regular people and moral philosophers reject this criterion, and welfare economists can't fathom why. This book considers well-being, or its absence, in other ethics, including Mill's liberalism, Adam Smith's virtue ethics, duty-based ethics, God's rules, Buddhist ethics, and how people really judge right from wrong.
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