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Customer Value Generation in Banking

Name: Customer Value Generation in Banking
Brand: Springer International Publishing AG
SKU: 15194014
Price: 47.83 EUR
Availability: InStock
Author: Stefanie Auge-Dickhut
ISBN: 9783319368795

The Zurich Model of Customer-Centricity

Stefanie Auge-Dickhut

Bernhard Koye

Axel Liebetrau

Língua

Inglês

Livro Capa mole

Código Libristo: 15194014

Editoras Springer International Publishing AG, novembro 2016

The banking sector is undergoing a process of fundamental transformation - mainly due to the challen... Descrição completa

Código Libristo: 15194014

115 b

47.83 €

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The banking sector is undergoing a process of fundamental transformation - mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century's banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the 'Zurich model for a customer-centric banking architecture enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.