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Customer Loyalty Programmes and Clubs

Name: Customer Loyalty Programmes and Clubs
Brand: Taylor & Francis Ltd
SKU: 04621777
Price: 209.47 EUR
Availability: InStock
Author: Stephan A. Butscher
ISBN: 9780566084515

Stephan A. Butscher

Língua

Inglês

Livro Livro de capa dura

Código Libristo: 04621777

Editoras Taylor & Francis Ltd, março 2002

One of the most effective protections against competition is long-term customer loyalty. This book p... Descrição completa

Código Libristo: 04621777

506 b

209.47 €

Armazenamento externo Envio em 14-21 dias

Até 30 dias para devoluções

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One of the most effective protections against competition is long-term customer loyalty. This book presents a step-by-step guide which argues that the key to customer loyalty lies in the right mix of financial and non-financial benefits. The book takes the reader through the necessary steps to research, plan and launch a programme that builds and develops the relationship between company and customer. It places special emphasis on value measurement and selection of the right benefits and aims to help the reader integrate the loyalty programme into every part of the organization. It also offers techniques to measure the ongoing success of the strategy and for developing and growing the programme. This updated edition includes new chapters on pricing for loyalty and internet loyalty, as well as new case studies to reflect current practice.