Contacto
Como comprar
Entrega
Guia de compras
Customer Lifetime Value
Inglês
155 b
Política de devolução de 30 dias
Os clientes também compraram
/
Capa mole
49.11
€
/
Capa mole
9.51
€
/
Capa mole
14.27
€
Get the competitive edge by effectively managing customer lifetime value
The customer lifetime value (CLV) concept is extensively changing the way todays business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use CLV to a businesss advantage. This valuable resource explores various practical approaches to the measurement and management of customer value that focus on maximizing profitability and growth. Leading thinkers discuss how to leverage CLV in all aspects of business, including customer management, employee management, and firm valuation. Everyone needing to prepare a business for success in the future should read this book.
Most books on the subject only cover separate components of CLV and are typically limited to targeting for direct response marketing. Customer Lifetime Value presents all components, cohesively putting them together into an understandable functioning whole. This source prepares forward-looking managers and researchers for the inevitable change and provides strategies to gain and sustain the competitive advantage.
Topics in Customer Lifetime Value include:
- leveraging the customer database to maximize CLV
- using CLV in customer segmentation
- customer divestment
- using CLV in firm valuation
- setting up an organization designed to maximize CLV
- much more!
Sobre o livro
Inglês
Categorias
Ofereça este livro hoje
É fácil
1 Adicione ao carrinho e escolha Entregar como presente ao finalizar a compra 2 Receberá um vale 3 O livro chegará ao endereço do destinatárioTambém pode estar interessado em
/
Capa mole
25.51
€
/
Capa mole
38.98
€
Olá! Sou o Libroamiko, o seu conselheiro de livros.
Como posso ajudar?