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Cricket and Broadcasting
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257 b
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Cricket and broadcasting explores how the significance of radio and television to cricket in England has grown since the beginnings of broadcasting. Since the Second World War cricket has been increasingly shaped by its relationship with broadcasting which has been a force for conservatism and change. Representations of cricket on radio and television have done much to determine levels of interest and participation in the sport. Major changes such as the growth of the limited-overs game, the expansion of international cricket, reforms to County Championship and the rise of sponsorship were dependent on support from television, and income from television has enabled county cricket to survive as the highest form of domestic cricket in England. This accessibly written book will be essential reading for scholars and students of sports history, social and cultural history, and media studies.
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