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Creating Powerful Brands

Name: Creating Powerful Brands
Brand: Taylor & Francis Ltd
SKU: 17871025
Price: 251.12 EUR
Availability: InStock
Author: Leslie de Chernatony
ISBN: 9781138440906

Leslie de Chernatony

Língua

Inglês

Livro Livro de capa dura

Código Libristo: 17871025

Editoras Taylor & Francis Ltd, julho 2017

This has long been the one book that students can rely on to get them thinking critically and strate... Descrição completa

Código Libristo: 17871025

607 b

251.12 €

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This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. In this influential textbook, de Chernatony, McDonald and Wallace: Summarise the latest thinking and best practice in the domain of branding Show how branding theories are implemented in practice with all new real marketing campaignsBring the story up-to-date with a clear European focusUndergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.