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Crafting The Service Environment

Name: Crafting The Service Environment
Brand: World Scientific Publishing Co Inc (USA)
SKU: 19118733
Price: 11.82 EUR
Availability: InStock
Author: Jochen Wirtz
ISBN: 9781944659301

Jochen Wirtz

Língua

Inglês

Livro Capa mole

Código Libristo: 19118733

Editoras World Scientific Publishing Co Inc (USA), novembro 2017

Designing the service environment is an art that involves a lot of time and effort, and can be expe... Descrição completa

Código Libristo: 19118733

29 b

11.82 €

Armazenamento externo Envio em 14-21 dias

Até 30 dias para devoluções

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Designing the service environment is an art that involves a lot of time and effort, and can be expensive to implement. Service environments relate to the style and appearance of the physical surroundings and other experiential elements encountered by customers at service delivery sites. Crafting the Service Environment focuses on the key dimensions of service environments in the servicescape model and not much on its other aspects. This book is the eighth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.