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Contemporary Challenges

Name: Contemporary Challenges
Brand: NEW YORK UNIVERSITY PRESS
SKU: 04930963
Price: 34.79 EUR
Availability: InStock
Author: Daniel E. Diamond
ISBN: 9780814718681

American Business in a Global Economy

Daniel E. Diamond

Língua

Inglês

Livro Livro de capa dura

Código Libristo: 04930963

Editoras NEW YORK UNIVERSITY PRESS, março 1995

In this volume, three respected business leaders examine fundamental issues involving American busin... Descrição completa

Código Libristo: 04930963

85 b

34.79 €

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In this volume, three respected business leaders examine fundamental issues involving American business and the economy. Michael J. Solomon, President, Warner Brothers International Television Distribution, addresses international telecommunications, describing its growth and significance and highlighting the changes to come with new technologies such as HDTV and laser disk technology. Edward E. Barr, President and Chief Executive Officer, Sun Chemical Corporation and DIC Americas, Inc., outlines an industrial strategy to help maintain America's competitive economic position and an education strategy that reworks a major precept - the priority and purpose of educating our youth. Finally, Shelley Schwab, President, MCA TV Universal Studios, examines television in the nineties and the ramifications of new approaches to the medium, including interactive programming, video on demand, and virtual reality. The Joseph I. Lubin Memorial Lectures were established through the generosity of the late Joseph I. Lubin, a distinguished business, philanthropic, and civic leader. The lectures are presented by the Leonard N. Stern School of Business at New York University.