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Consumer Insights - Love them and leverage them

Mel Schoen

Língua

Alemão

Livro Livro

Código Libristo: 01776097

Editoras Books on Demand, junho 2006

Durch den konsequenten Einsatz von Consumer Insights ist es möglich, die Effektivität von Markenkomm... Descrição completa

Código Libristo: 01776097

20 b

8.39 €

Armazenamento externo Envio em 5-8 dias

Até 30 dias para devoluções

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Durch den konsequenten Einsatz von Consumer Insights ist es möglich, die Effektivität von Markenkommunikation, Neuproduktentwicklung, Packaging und anderen Marketing-Mix-Elementen deutlich zu steigern. Der Autor, Mel Schoen, nutzt seine langjährige Markenerfahrung, um die Arbeit mit Consumer Insights aus unterschiedlichen Perspektiven darzustellen. Von seinen Ideen und Anregungen - manche davon überraschend - können fast alle Marken profitieren. Geschrieben in verständlichem Englisch, ist das Buch hauptsächlich für den deutschen Markt bestimmt - dort, wo der Autor seit vielen Jahren lebt. Take a ruthless approach to leveraging Consumer Insights and it is possible to increase dramatically the effectiveness of brand communication, packaging, new product development and most other elements of the Marketing Mix. Approaching the subject from various angles, Mel Schoen draws on his experience of working with brands and brand owners for many years. His ideas and suggestions - some of them quite unexpected - can be applied profitably to most products and services. Written in straightforward English, the book is intended mainly for the German marketplace where the author has worked for many years. Currently, Mel Schoen is the owner of Insight Driven Brand Consulting & Communication GmbH in Hamburg.