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Communication et Stratégies Pub

Name: Communication et Stratégies Pub
Brand: Noor Publishing
SKU: 15789269
Price: 42.48 EUR
Availability: InStock
Author: Hamid Nahla
ISBN: 9783330801127

Hamid Nahla

Língua

Francês

Livro Capa mole

Código Libristo: 15789269

Editoras Noor Publishing, janeiro 2017

Cet ouvrage a pour objectif de proposer un outil de réflexion et de travail aux étudiants et aux déc... Descrição completa

Código Libristo: 15789269

103 b

42.48 €

Armazenamento externo Envio em 8-11 dias

Até 30 dias para devoluções

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Cet ouvrage a pour objectif de proposer un outil de réflexion et de travail aux étudiants et aux décideurs permettant de mieux comprendre et de maîtriser : - les fondements et les principes de la communication marketing de l'entreprise ; - les outils de communication media (affichage, presse écrite, télévision, radio, cinéma et internet) et communication hors media (marketing direct, promotion des ventes, PLV, événementiel, relations publiques... etc.) ; - la stratégie com de l'entreprise ; - les méthodes et techniques de réalisation du plan de com... Dans cet ouvrage, le cours et les exercices permettent de connaître les concepts et la théorie. Les études de cas et les documents illustrent bien comment on pourra réussir sa politique de communication.