Contacto
Como comprar
Entrega
Guia de compras
Inglês
230 b
Política de devolução de 30 dias
Os clientes também compraram
/
Capa mole
10.22
€
/
Capa mole
10.83
€
/
Capa mole
12.45
€
/
Capa mole
14.88
€
This book examines the visual representations used in the popular communication of genetics. Drawing upon public science communication theories, information design theories, and social semiotics, the book offers both in-depth analyses and high-level synthesis of how genetics is visualized for the U.S. public from the early 20th century to the present. Individual chapters focus on six visual genres: photographs, micrographs, illustrations, genetic code images, quantitative graphs, and molecular structure images. Han Yu challenges readers to consider the significance of these images we often take for granted, including their historical contexts, scientific backstories, information richness, stylistic choices, economic motivations, and social implications. In doing so, the book reveals the complex cognitive, affective, and social-cultural factors that both shape and are shaped by these images. The book will be particularly useful to scholars of public science communication and visual communication, practitioners of science communication, and scientists from a range of related life science disciplines.
Sobre o livro
Inglês
Ofereça este livro hoje
É fácil
1 Adicione ao carrinho e escolha Entregar como presente ao finalizar a compra 2 Receberá um vale 3 O livro chegará ao endereço do destinatárioTambém pode estar interessado em
/
Capa mole
137.84
€
/
Livro de capa dura
38.38
€
/
Livro de capa dura
40.00
€
/
Capa mole
16.40
€
/
Livro de capa dura
17.01
€
/
Capa mole
10.32
€
