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Business Event Experiences, Destination Image and Post-Visit Behaviour

Name: Business Event Experiences, Destination Image and Post-Visit Behaviour
Brand: LAP Lambert Academic Publishing
SKU: 36029290
Price: 67.54 EUR
Availability: InStock
Author: NGACHA WERU
ISBN: 9786203846751

NGACHA WERU

Língua

Inglês

Livro Capa mole

Código Libristo: 36029290

Editoras LAP Lambert Academic Publishing, abril 2021

This book covers a study on the influence of business or MICE event experiences on international vis... Descrição completa

Código Libristo: 36029290

164 b

67.54 €

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This book covers a study on the influence of business or MICE event experiences on international visitors' perceived destination image and resulting post-visit behavior. Despite the promising growth of MICE tourism globally limited studies exist on the influence of these events on the host destination's image. Majority of event and destination image have focused on mega-sports events, cultural events and festivals. such studies have also mainly be carried out in the developed world. This study therefore provides the perspective of MICE events in the developing world. This is particularly important as the events can have a great influence in correcting the negative images and stereotypes associated with countries in the developing world.