Contacto
Como comprar
Entrega
Guia de compras
Branding Chinese Mega-Cities - Policies, Practices and Positioning
Inglês
387 b
Até 30 dias para devoluções
Os clientes também compraram
/
Livro de capa dura
22.65
€
/
Capa mole
19.21
€
This book offers an overview and a theoretical conceptualization of the policies, practices and positioning strategies involved in branding Chinese mega-cities. This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms of governance and urban growth strategies. Therein, the main discussion centres on the contemporary practice of city branding and development in China in relation to the rest of the world. This includes the way stakeholders and actors are engaged in city branding; the 'societal forces' that impact the city branding process; the way cities compete internationally; and how mega-cities build brands to strategically position themselves globally. Scholars and advanced students in areas of business, marketing, geography, political science and urban studies will find this book invaluable. The book will also be of interest to qualified practitioners with responsibilities in city branding and promotion, regional innovation and growth strategies, city planning and city architecture, and those involved in destination marketing and promotion activities.
Sobre o livro
Inglês
Ofereça este livro hoje
É fácil
1 Adicione ao carrinho e escolha Entregar como presente ao finalizar a compra 2 Receberá um vale 3 O livro chegará ao endereço do destinatárioTambém pode estar interessado em
/
Livro de capa dura
27.41
€
/
Capa mole
15.77
€
/
Livro de capa dura
101.47
€
/
Capa mole
21.14
€
Olá! Sou o Libroamiko, o seu conselheiro de livros.
Como posso ajudar?