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Brand Building and Marketing in Key Emerging Markets

Name: Brand Building and Marketing in Key Emerging Markets
Brand: Springer International Publishing AG
SKU: 18051314
Price: 52.88 EUR
Availability: InStock
Author: Niklas Schaffmeister
ISBN: 9783319367699

A Practitioner's Guide to Successful Brand Growth in China, India, Russia and Brazil

Niklas Schaffmeister

Língua

Inglês

Livro Capa mole

Código Libristo: 18051314

Editoras Springer International Publishing AG, agosto 2016

This book combines scientific research and professional insights on brand and marketing strategy dev... Descrição completa

Código Libristo: 18051314

129 b

52.88 €

Armazenamento externo Envio em 5-8 dias

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This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'. The author reveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporation's global positioning. Professionals in international marketing and business strategists will find the hands-on guidance to 25 new success strategies particularly useful. This book is also a must-read for people dealing with branding and marketing in a 'glocalized' world.