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Brand Bible

Name: Brand Bible
Brand: Rockport
SKU: 04433411
Price: 49.46 EUR
Availability: InStock
Author: Debbie Millman
ISBN: 9781592537266

Debbie Millman

Língua

Inglês

Livro Livro de capa dura

Código Libristo: 04433411

Editoras Rockport, fevereiro 2012

"Brand Bible" is a comprehensive resource on brand design fundamentals. It looks at the influences o... Descrição completa

Código Libristo: 04433411

120 b

49.46 €

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"Brand Bible" is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.