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American Icon

Name: American Icon
Brand: Random House USA Inc
SKU: 01246618
Price: 14.83 EUR
Availability: InStock
Author: Bryce G Hoffman
ISBN: 9780307886064

Bryce G Hoffman

Língua

Inglês

Livro Capa mole

Código Libristo: 01246618

Editoras Random House USA Inc, fevereiro 2013

American Icon is a gripping, fly-on-the-wall narrative of the Ford Motor Company's seemingly imminen... Descrição completa

Código Libristo: 01246618

36 b

Principal

14.83 €

Armazenamento externo Envio em 14-21 dias

Até 30 dias para devoluções

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American Icon is a gripping, fly-on-the-wall narrative of the Ford Motor Company's seemingly imminent collapse and astounding turnaround. It is also an in-depth case study of how Mulally, a Detroit outsider, transformed Ford's management, its cars, its public image, and an entrenched corporate culture filled with backbiting, politics, and personal vendettas.