Contacto
Como comprar
Entrega
Guia de compras
Airbus vs. Boeing
Inglês
56 b
Até 30 dias para devoluções
Os clientes também compraram
A tour-de-force take on the fabled Airbus vs. Boeing arch-rivalry and decrypting the relative strategy playbooks of the two Transatlantic rivals & aerospace giants from 1970s to 2020. It deciphers Airbus' meteoric rise in the narrow body aircraft market from a virtual industry underdog to a worthy & equal adversary within a span of 3+ decades and Boeing's fall from grace following the 737MAX disaster. Business & Product Strategy have been the core pivots & anchors around which it has been structured. It analyzes as to how the battles have panned out with the decryption of tactical execution as well as strategy brilliance and faux-pas'. The book is meant for anyone seeking actionable insights & practical lessons in Business Strategy from the two Aviation Giants operating with highly contrasting playbooks and is going to be akin to a thrilling ride in a barnstormer's airplane providing a bird's eyeview of the high octane aerial action from the top.
If you love aviation and/or are smitten by strategy then this is the passenger seat for you to grab...
Hop in!
Sobre o livro
Inglês
Ofereça este livro hoje
É fácil
1 Adicione ao carrinho e escolha Entregar como presente ao finalizar a compra 2 Receberá um vale 3 O livro chegará ao endereço do destinatárioTambém pode estar interessado em
/
Livro de capa dura
28.20
€
/
Capa mole
39.02
€
/
Capa mole
6.97
€
Olá! Sou o Libroamiko, o seu conselheiro de livros.
Como posso ajudar?