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Advertising Worldwide

Name: Advertising Worldwide
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 01567485
Price: 100.93 EUR
Availability: InStock
Author: Ingomar Kloss
ISBN: 9783540677130

Advertising Conditions in Selected Countries

Ingomar Kloss

Língua

Inglês

Livro Livro de capa dura

Código Libristo: 01567485

Editoras Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, novembro 2000

Each company expanding its activities to foreign countries and advertising its products faces the qu... Descrição completa

Código Libristo: 01567485

244 b

100.93 €

Armazenamento externo Envio em 10-13 dias

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Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are there any taboos? What about legal restrictions? How is the advertising infrastructure? Are there any institutions, federations or boards of advertising? What about the availability of media? How are media data collected? What are the methods of gaining advertising data? How can specific target groups be addressed? Are there any specific habits in using media? The book offers comprehensive information on advertising conditions in Australia, Belgium, Finland, France, Germany, India, Japan, Mexico, Russia, South Africa, Taiwan, and the USA. It is written by specialists from these countries.