Contacto
Como comprar
Entrega
Guia de compras
stakeholder approach to electronic commerce diffusion
Inglês
183 b
Até 30 dias para devoluções
Os clientes também compraram
/
Capa mole
21.94
€
/
Capa mole
20.52
€
/
Capa mole
35.70
€
/
Livro de capa dura
13.44
€
The book presents an in-depth study of the electronic commerce diffusion process by examining the roles, activities and relationships of the entities involved in this process. Theories that support the research are innovation diffusion and stakeholder theories, which are synthesised in order to develop a framework that can be used as an instrument to guide empirical work in the field of electronic commerce diffusion. The empirical contexts of the research are two projects on electronic commerce diffusion, which took place in several European countries and had the objective to promote electronic commerce to small and medium size enterprises (SMEs). The book offer specific advice to stakeholders involved in the provision of information and advice about electronic commerce and other technologies. The findings of this research can be useful for everyone involved in the use of diffusion of technology, as they can get a better understanding of their own position as well as that of other actors in the context.
Sobre o livro
Inglês
Ofereça este livro hoje
É fácil
1 Adicione ao carrinho e escolha Entregar como presente ao finalizar a compra 2 Receberá um vale 3 O livro chegará ao endereço do destinatárioTambém pode estar interessado em
/
Capa mole
90.73
€
/
Livro de capa dura
35.50
€
/
Capa mole
11.32
€
Olá! Sou o Libroamiko, o seu conselheiro de livros.
Como posso ajudar?