Contacto
Como comprar
Entrega
Guia de compras
Why Does The Pedlar Sing?
Inglês
17 b
Os clientes também compraram
/
Livro
18.33
€
/
Capa mole
21.98
€
/
Livro de capa dura
25.63
€
Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today's celebrities who launch their own multi-million dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological reasons why apparent frivolity creates serious business benefits. And yet the advertising business today seems reluctant to embrace its powerful links with popular culture. Misled on one side by managerial myths of rationality and logic, and on the other by a cultish misunderstanding of 'creativity', it risks forgetting how to appeal to the public, and how to build successful brands. As a result, evidence suggests, today's advertising is less liked and less effective than ever before. But it is not too late to reverse this trend. Advertisers and agencies who read this book will rediscover why the pedlar sings, and despite what we've all been told, why people do buy from clowns. They will be inspired to make their advertising more popular, more famous, more fun again - and much more effective.'This is a fabulous book. ...It is possibly the book I would most highly recommend to anyone in marketing.'Rory Sutherland, Vice Chairman, Ogilvy
Sobre o livro
Inglês
Ofereça este livro hoje
É fácil
1 Adicione ao carrinho e escolha Entregar como presente ao finalizar a compra 2 Receberá um vale 3 O livro chegará ao endereço do destinatárioTambém pode estar interessado em
/
Capa mole
8.60
€
/
Capa mole
11.95
€
/
Livro de capa dura
214.64
€
/
Livro de capa dura
146.23
€
Olá! Sou o Libroamiko, o seu conselheiro de livros.
Como posso ajudar?