Verificar estado da encomenda

Faça parte de uma comunidade de amantes de livros de todo o mundo e tenha acesso a uma série de benefícios. Crie uma conta gratuitamente

Correio DHL 7.99 € Correio DPD 4.49 € Ponto DPD 3.99 € Correio GLS 5.49 € Correio MRW 5.49 € Ponto GLS 4.49 €

Contacto

Como comprar

Ajuda

A minha conta

▸ Vazio :-(

Using Qualitative Research in Advertising

Name: Using Qualitative Research in Advertising
Brand: SAGE Publications, Inc
SKU: 40398438
Price: 93.62 EUR
Availability: InStock
Author: Margaret A. Morrison
ISBN: 9781483342221

Strategies, Techniques, and Applications

Língua

Inglês

E-book Adobe ePub DRM

Editoras SAGE Publications, Inc, outubro 2011

This Second Edition remains the only book to discuss both theory and application of qualitative rese... Descrição completa

Código Libristo: 40398438

227 b

93.62 €

Em stock Imediatamente descarregável

Os clientes também compraram

Diccionario de prescripción, caducidad, plazos y términos en Derecho. Farré Abogados

Capa mole

32.25 €

Der amProgressiv im heutigen Deutsch Gargyan Gabriella Gargyan

Adobe ePub DRM

58.64 €

Le Karma Manitara

Capa mole

26.18 €

Nuovo Progetto italiano junior 2. Podręcznik + Ćwiczenia + Zawartość online Zeszyt zajęć i zeszyt ćwiczeń w jednym tomie •

Capa mole

21.33 €

The Map of Bones Mosse

Livro de capa dura

17.89 €

Rick and Morty 3D PVC Bag Clips Series 1 Display (24) Artigos de papelaria

Artigos de papelaria

142.46 €

Hololive Production Hikkake PVC Statue Shiranui Flare 10 cm Jogo/brinquedo

Brinquedo

22.34 €

This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach, designed for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world.