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Romancing the Market

Name: Romancing the Market
Brand: Routledge
SKU: 39936578
Price: 102.36 EUR
Availability: InStock
Author: Stephen Brown
ISBN: 9781134669721

Stephen Brown

Bill Clarke

Anne Marie Doherty

Língua

Inglês

E-book Adobe ePub DRM

Código Libristo: 39936578

Editoras Routledge, setembro 2003

Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer rese... Descrição completa

Código Libristo: 39936578

248 b

102.36 €

Em stock Imediatamente descarregável

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Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'. In a series of provocative essays, the contributors challenge these assumptions with reference to the individuality, innovation and imagination of the Romantic movement.The book contains essays by an international selection of the most creative contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. Illuminating, controversial and cutting edge, this is an essential work for all those interested in new directions in marketing and consumer research.