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Packaging the Brand

Name: Packaging the Brand
Brand: Bloomsbury Visual Arts
SKU: 40042634
Price: 38.3 EUR
Availability: InStock
Author: Ambrose Gavin Ambrose
ISBN: 9781350034228

The Relationship Between Packaging Design and Brand Identity

Ambrose Gavin Ambrose

Harris Paul Harris

Língua

Inglês

E-book Adobe ePub DRM

Código Libristo: 40042634

Editoras Bloomsbury Visual Arts, setembro 2017

While many other areas of design have commercial aspects, the success of a piece of packaging design... Descrição completa

Código Libristo: 40042634

92 b

38.30 €

Em stock Imediatamente descarregável

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While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.