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Medienokonomie

Name: Medienokonomie
Brand: Springer Gabler
SKU: 42061118
Price: 41.24 EUR
Availability: InStock
Author: Hanno Beck
ISBN: 9783658365332

Print, Fernsehen und Multimedia

Hanno Beck

Língua

Alemão

E-book Adobe ePub DRM

Editoras Springer Gabler, outubro 2022

Wer wissen will, wie Medien funktionieren, muss ihre Okonomie verstehen. Was ist das Besondere an Me... Descrição completa

Código Libristo: 42061118

100 b

41.24 €

Em stock Imediatamente descarregável

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Wer wissen will, wie Medien funktionieren, muss ihre Okonomie verstehen. Was ist das Besondere an Medien? Welchen okonomischen Zwangen unterliegen sie? Was wird sich in der Werbebranche durch das Aufkommen des Internets und den Einsatz von Multimediatechniken andern? Diese und weitere Fragen werden in dem Buch diskutiert. Die Inhalte sind praxisnah und lebendig dargestellt, fur die Neuauflage wurden sie aktualisiert.