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How Disruption Brought Order

Name: How Disruption Brought Order
Brand: St. Martin's Press
SKU: 39621636
Price: 15.25 EUR
Availability: OutOfStock
Author: Jean-Marie Dru
ISBN: 9780230610835

The Story of a Winning Strategy in the World of Advertising

Jean-Marie Dru

Língua

Inglês

E-book Adobe ePub DRM

Código Libristo: 39621636

Editoras St. Martin's Press, setembro 2007

In his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, in... Descrição completa

Código Libristo: 39621636

37 b

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In his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns. Now he gives a first-hand account of how the bold methods of disruption launched TBWA to the forefront of international advertising. Here he shares personal insights and anecdotes about his life in advertising as well as lessons learned, revealing how client campaigns for Nissan, Adidas, and the Apple iPhone became such unqualified successes. Both a fascinating business memoir and a practical guide to harnessing the power of disruption, this book offers a look at the cutting edge of modern advertising.