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Designing Luxury Brands

Name: Designing Luxury Brands
Brand: Springer
SKU: 41044392
Price: 74.61 EUR
Availability: InStock
Author: Diana Derval
ISBN: 9783319715575

The Science of Pleasing Customers' Senses

Diana Derval

Língua

Inglês

E-book Adobe ePub DRM

Código Libristo: 41044392

Editoras Springer, abril 2018

This book shows how to build successful luxury brands using the power of sensory science and neuro-p... Descrição completa

Código Libristo: 41044392

181 b

74.61 €

Em stock Imediatamente descarregável

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This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces - based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermes, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure - groundbreaking scientific methods - like the Derval Color Test(R) taken by over 10 million people - to predict luxury shoppers' preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.