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Analyzing and Reporting Focus Group Results

Name: Analyzing and Reporting Focus Group Results
Brand: SAGE Publications, Inc
SKU: 40486764
Price: 69.28 EUR
Availability: InStock
Author: Richard A. Krueger
ISBN: 9781506339177

Richard A. Krueger

Língua

Inglês

E-book Adobe ePub DRM

Editoras SAGE Publications, Inc, julho 1997

Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become... Descrição completa

Código Libristo: 40486764

168 b

69.28 €

Em stock Imediatamente descarregável

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Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Because analyzing focus group data is different from analyzing data collected through other qualitative methodologies, it presents new challenges to researchers. Analyzing and Reporting Focus Group Results offers an overview of important principles guiding focus group research and suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire, but instead offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners, and the occasional moderator. And the straightforward approach contains hundreds of helpful tips. The reader of this volume is bound to find delightful strategies that will improve analysis.