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Advertising

Name: Advertising
Brand: SAGE Publications Ltd
SKU: 40192343
Price: 62.06 EUR
Availability: InStock
Author: Liz McFall
ISBN: 9781446232484

A Cultural Economy

Liz McFall

Língua

Inglês

E-book Adobe ePub DRM

Editoras SAGE Publications Ltd, janeiro 2004

Advertising is often used to illustrate popular and academic debates about cultural and economic lif... Descrição completa

Código Libristo: 40192343

150 b

62.06 €

Em stock Imediatamente descarregável

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Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence.Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch but by the interaction of institutional, organisational and technological forces.