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100 Ways to Create a Great Ad

Name: 100 Ways to Create a Great Ad
Brand: Laurence King Publishing
SKU: 40787963
Price: 4.34 EUR
Availability: InStock
Author: Tim Collins
ISBN: 9781780678870

Tim Collins

Língua

Inglês

E-book Adobe ePub DRM

Código Libristo: 40787963

Editoras Laurence King Publishing, agosto 2014

100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Feat... Descrição completa

Código Libristo: 40787963

11 b

4.34 €

Em stock Imediatamente descarregável

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100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the "e;Reveal"e; and the "e;Mash-up"e;, it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns. Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, 100 Ways to Create a Great Ad has wide-ranging appeal.