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Red and Yellow Strategies
Flip Your Strategic Thinking and Overcome Short-termism
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Knowledge drives growth. Thinking sparks breakthroughs.Do you dream of building a thriving business. Those who follow the rules build successful companies. Those who think differently build great ones.Start seeing the world of business from a new angle with this book written by someone who spent years building companies rather than working in academia.Learn from the book: What the purpose of the flourishing company might look like How to set long-term strategic goals How to think long-term in a short-term world How to measure business success effectively How to keep thinking strategically when overwhelmed by short-term tasks This isn't a strategy textbook or a step-by-step guide. It's a collection of groundbreaking insights from a person with 30 years of experience, aimed at sharpening your strategic thinking.Svyatoslav Biryulin has spent his entire career in management. He served as a CEO for over 12 years. He has served as a board member for more than 10 years and as an independent strategy consultant for over 8 years. His experience is reflected in this book.
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